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Showing posts with label dog businesses. Show all posts
Showing posts with label dog businesses. Show all posts

Sunday, June 6, 2010

All Things Dog Blog's Author, Carrie Boyko, Comes Clean with a Profile

Introducing Yours Truly--the Profile I Never Wrote
by Carrie Boyko

An "About Me" Page:

The easiest thing to do here would be to plug in my resume, but that would be horrendously boring and not as attentive to my animal-loving, green-living, organic-eating sides. I'll opt for the custom-written, first-person format you get on my blogs. Here's the straight scoop:

As an only child, there was Sable, a collie mix that won my heart, warmed my garden, and followed me on my daily treks to climb trees and explore the orange groves behind my home. She was the sister I never had--a true companion--even though only for the short time that I could have considered myself a child.

In my 20s, just out of college, I experienced a bit of the real world of teaching and business, moving on to start a few of my own businesses. One particularly successful one, co-founded by my husband and I, has allowed me to move on with a freelance writing career, following its successful sale.

I published several books in the 1990s--mostly teacher resource books and biography/speech collections. One is still in print, in paperback, as I write this: HOLD FAST YOUR DREAMS is still available through Barnes and Noble online andAmazon, although published in 1996 and reprinted in 2001.

It was during this time that our family adopted Xena, our Retriever mix that will forever be the standard by which we will judge all other dogs. Xena is still with us, now 13 1/2 and still perky. As a new puppy, she slept at my feet while I worked, and taught me to balance my work and play time. Truer life lessons will never come from a better mentor.

After spending the first decade of the 21st century raising teenagers and not doing very much writing, Xena and I decided it was time for her to have a companion--Tanner, a Golden Retriever reject from a non-standard litter. That is to say he would have been considered worthless to anyone desiring to show a dog. Knob-headed and far too tall for his breed, he was a cast-off with a lovable disposition--just what I had in mind! His role was to keep Xena young, while allowing her to train him by example. He was an excellent pupil, and has risen to her standards beyond my expectations. 

Our forays into agility, obedience training, swimming, Fetch instruction, biking and much more, all added to the sense of a working team, or pack, whichever you care to call it. Xena continues to see Tanner as her charge, while regularly inviting him to play tag, wrestle and generally be silly. They are a sight to see when 70-lb Tanner submits his brawn to her 45-lb. aging frame, and all because he seems to know she is a senior citizen that requires his respect and gentlemanly behavior.

I realized there was a growing dog enthusiast in me long before my daughter fostering rescues, and later adopted her own Papillon, and brought him home one day in 2007. Although I never considered myself a 'pocket dog' person, little Oliver soon won us all over, and is now coming into his own as a 9 lb. adult. I say that with tongue in cheek, as he still looks like a puppy to me. Oliver's addition to our pack turned me into a pack-leader-wannabe with a passion for helping all dog owners experience the joy I was getting from my threesome. No one was going to tell me I couldn't handle 3 dogs. So far so good, but let's be clear; we do work hard at it. 

 I now find myself an empty nester. My kids and I are close, and although I miss them terribly, I am enjoying the career I dreamed of, in a very different venue than I anticipated in my fantasies of working as a freelance writer again--the Internet. Yet this very venue has allowed me some fascinating adventures. Dare I say my readers' letters bring me tremendous joy.

Writing my own three sites gives me complete creative and decision-making control, something that the corporate world could never give me, even when running my own business. Here, my expenses are low, allowing me to experiment to the extent my time allows, with any and all of my whims.

It all began with a penchant for eating healthy that has been a part of me, I guess, forever. When, in 2007, I learned I had stage 2 cancer that had spread to my lymph nodes, I initiated proactive measures. My first agenda was to clean up my diet even further. Along the way of reading and educating myself, I came upon a gem--The 100 Year Lie--that changed the way I look at the world.

After emptying my pantry and medicine cabinets, I embarked on an organic journey that led to the beginning of Organic- Journey-Online, my first blog. Later, on one of those whims I mentioned above, I started All Things Dog Blog, as a way of giving myself some comic relief--a lighter topic to write about. With a growing readership at Organic-Journey-Online, I decided to split the content into two categories and begin New Kid on the Green Block. This site became the home of my continued green-living efforts, while Organic-Journey-Online took over the obvious, all things organic--food, personal care, health and so on.

Well, I certainly did bite off more than I should be chewing on, but somehow I am juggling it. Little did I know, however, that All Things Dog Blog would earn the top position within months of its beginning. With this site being the one I had given the least attention, it still managed to climb to the Technorati Top 100 Pet Sites in less than a year, an honor that took me by surprise one day when I signed on to check some stats at Technorati; it had been months since I was there. Woops!

It was this inspiring day that put me on the road to real blogging. I read, I studied, I compared, and I began the tedious process of networking. I call it tedious, not because of the social aspect, but because there are so many venues on which to do this. Where was I to begin? Facebook, of course, won that honor, with Twitter bringing up a close second.

Heard enough? Perhaps more than you bargained for. Now you know a little of what's behind the face on the profile. This is not a big, corporate, highly-staffed blog. It's a one-woman operation out to win just a little of your reading time. Feel free to let me know what it takes to do that. Keep in touch!


Facebook page links: All Things Dog Blog

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Tuesday, February 2, 2010

Facebook Users Love Dogbook

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 Social networks for dog lovers have been popping up all over the Internet. They each have their own twist.  Facebook's version will likely have many of the others chasing their tail. Dogbook, which FYI was not developed by Facebook, but is now an integrated application there, seems to be striving for the whole package offered by Facebook. At the Dogbook application, your dog can create a profile, download photos, search for dog parks, or even "friend" his doggie buddies from the neighborhood, dogpark or his doggie daycare pals. Dogbook is also available on the IPhone, allowing Iphone's users and their dogs to keep up with their pack while on the go.

Dogbook is just shy of 1 million users, and has roughly 40,000 fans. That's not mere kibble, but rather a signal that dog lovers mean business for Facebook and its growing advertising base. Dogbook's pages also allow you to shop for products and discuss their pros and cons with other like minded folks.

So, what else is in it for you, the dog owner? I can see many advantages to getting involved with Dogbook:
  • For starters, look at a typical Facebook page under the INFO tab. There you'll find a category that is your key ingredient here: "Looking for" (fill in the blank) allows each user to indicate their primary reason for being on Facebook. Check out this notation on your average Facebook user and you'll see that a common answer is "women" or "men". So ask yourself, "If you were a typical 20-something Facebook user, looking for a boyfriend, what better way than to jump into Dogbook with all fours?" Dog lovers abound, and seeking another dog lover for a companion may be an important goal for many. Even at my tender age of--well lets leave that to your imagination--if I were looking for a male companion, Dogbook might be a good place to sniff out other dog lovers in a game of social fetch.
  • As any hound will tell you, research is key. Dogbook certainly gives you the ability to check out your potential companions and their dog choices. After all, dog lovers have favorites. No self respecting, high energy agility competitor would be caught dead with a lazy, couch-potato Bloodhound as a pet. Then again, that same Border Collie loving agility competitor might consider a companion who loves Australian Shepherds or Jack Russel Terriers.  For members of the human race, we gauge our compatibility with other possible human companions by the things we have in common. Yes, this can even include our dog choices.
  • Many of the most engaged dog lovers will find setting up a doggie profile and organizing his photo albums to be a fun way to spend a rainy day.
  • Add to that the interest of discussion groups and you've found a perfect place to  discuss the pros and cons of local dogparks, whine about leash laws, and yes, even share your expertise that is for sale.
  • No doubt, many trainers, groomers, and countless other canine products and services will be parked on this page woofing about their wares. This will make for more and better choices for dog owners, as they seek out these services and products, and get input from others who have used them.
I could probably go on for at least as long as my 3 pups nap, but I'll leave it at this. I think you get the idea. If you're a Facebook user, be sure to stop in at my page and become a fan. This will help you keep up with my posts and other notes of interest, like my photo contest that's going right now. Just click the "Become a Fan" button in the middle at the top of the page, and you won't miss a single post. That's it!

While you're there, feel free to comment or leave note on the wall. Got a question? I'll try to answer it.  As for your Fido, ask him to submit his photo for the contest. He'll enjoy the prizes and the media exposure. Send them to LetsAdoptaDogPark@gmail.com. Hope to see you soon!





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Thursday, September 3, 2009

The Dog World Turns to Franchising





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Everywhere I look lately, in pet services guides, the Yellow pages, and even the newspaper, I am finding more and more franchised pet services businesses. Groomers, trainers, boarding and daycare, pet sitters, veterinarians, pet products stores, and much more, have all turned to that big business arena where they can gain instant notoriety through national advertising.

There is absolutely nothing wrong with this strategy, of course, except when you want to have a relationship with a local owner. While generally the owner is a hands-on manager and fully involved in the business, it is up to you to determine if their training has gone beyond how to run their business.

What am I saying exactly? It's simple: Buyer Beware. If you want to hire, for example, a trainer, check out their references or training and experience. Have a few conversations with your prospect before signing on the dotted line. Your experience will depend largely on theirs.

Best wishes for a successful choice in every area of your dogs' needs. Have you had a positive experience with a local franchisee? I'd love to hear your thoughts and experiences. Perhaps I can share them with my readers, confidentially, of course. You can reach me via email at LetsAdoptaDogPark@gmail.com . Good pet businesses are good for pet businesses, if you know what I mean. I'd love to hear from you if you have some favorites that should have their horn tooted a bit.

One last note. Did you know that you can email my posts to a friend with a single click? Look at the bottom of this post and you will find a cute little envelope icon. Click that icon and fill in the email address you'd like to send my post to--anytime you like. It's that easy. Feel free to share my tips with your dog friends and family. I hope to see you again soon. Happy tails!





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