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Monday, April 28, 2014

The Ins and Outs of #OrganicPet:
AKA Who to Follow for What

by Carrie Boyko, CEB

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The Event Barkers Twitter Parties have definitely all got two things in common: they move quickly and we have a bunch of fun! Hopefully by now you have marked your calendar, RSVP'd in the widget, and entered any pre-event giveaways that float your boat. Each of these prize packages includes $70 in treats, food and supplements; what's not to love about that?!!! And the grand prize jumps to over $120; wowza!

With so much to talk about in just one hour, your challenge will be to decide in advance, which handles to watch. I'm going to try to help with that decision today. My goal is to help you understand which handles will be chatting about your interests. We'll have experts from Castor and Pollux on hand to answer your questions, prizes to win, facts about the National Organic Program and how it protects your pets' food, interesting info on NEW products, and much more. With all this going on, you definitely need a road map. Here's it is:
  • Start your journey by keeping an eye on the prize announcements; follow @EventBarkers. If you are actively participating, you could be a winner! You'll need to be following @EventBarkers to receive your DM notifying you of your prize, immediately following the party.
  • Got a questions for our Castor and Pollux experts? Add a "Q" to the front of your Tweet to @CastorPolluxPet to let them know you're looking for an answer. Our guest experts from the Pet Parent Relations team includes Pete Brace, vice president of pet parent relations & communications; Cyndi Rappe, manager of the pet parent relations team; and Betsy Berger, manager of social media for Castor and Pollux. In case we run out of time for answers, watch the Castor and Pollux Facebook page for an answer within the week.
  • To learn about the new ORGANIX USA-made Jerky Chip Cookies, keep an eye on @DogTipper.
  • Curious about what "organic" actually means? Join @AllThingsDog and @EcoPetStrategy for all the facts about the National Organic Program, overseen by the US Department of Agriculture.
  • If your dog loves pumpkin and sweet potato, you'll want to learn about a brand new wholefood supplement that your pup will rave about. Follow @Learnin2BGreen for all the details on these two Ultrablend products by Castor and Pollux.
  • ORGANIX has a new line of USDA Organic canned meals called Butcher and Bushel. Watch @ToDogWithLove for some fun facts about how these products are made and why you'll want to try them with your dog. Don't miss this exciting info!
  • Joining the party to socialize with the anipal gang? Join @5MinutesforFido and @RoccoHavanese for anipal antics! Don't forget to bring photos to share with Oliver and Rocco. :)
  • And just in case there is any trouble in Twitter-land, @EventBarkers has a backup handle: @EBParties.

I suppose by now you're understanding what I meant when I said we have a lot to talk about! We'll be speed-Tweeting, for sure! Strap on your running shoes and grab a Starbucks before party time; you may need it! See ya early for checkin; we'll be online about 7:30 PM ET to greet our guests. 

If you're still looking for more details about a specific product that we're highlighting during the party, be sure to check the list above to determine which handle will be focusing on that product. We look forward to seeing you there. I hope you enjoyed the collage of all the goodies you could be winning. Is Fido drooling, yet?

Here's to your #OrganicPet,

PS-I have reviewed or profiled several of the products involved in the #OrganicPet Twitter Party. If you're struggling with decisions on who to follow, check out these:

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Event Barkers is producing this Twitter Party on behalf of Castor and Pollux, their client.  As my primary advertiser, I am providing my services for this Twitter Party gratis. All opinions shared are completely my own. Prizes will be provided and shipped by the sponsor. 


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