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Wednesday, April 3, 2013

#PetBrandChat Debuts April 10

by Carrie Boyko, CEB

I hope you all have enjoyed the Rallyin review and giveaway. I certainly did have a great time using their unique site to create a product review that was quick and easy. And I've enjoyed seeing a number of my readers join in to use the site. You don't have to be a blogger to review a product. Anyone can use it to share their thoughts, photos and experiences. Now let's get to the news of today....

Today I'm here to tell you about Event Barker's newest event: #PetBrandChat. Don't let the name fool you. This event is for YOU--all of you! The goal of #PetBrandChat is to help pet brands connect one-on-one, with their customers and potential customers, having real time conversations, building lifelong relationships and learning more about each other.

Are you like me? I abhor lunch at restaurants and will gladly eat at my desk, working with a furball at my feet. This is glorious to me. If you enjoy a quiet lunch break away from the phones and chatter of your office, join Event Barkers for our new chat event. Our #PetBlogChat will be featured on select Wednesdays at 1 PM ET, specifically to offer 2 things, in no particular order:
  • Twitter users can join in a conversation that has a preset theme, always pet related. The theme will be announced one week before in a post on Wednesday, so you'll have a week to plan a brown bag lunch, ask Siri to remind you, and mark your calendar as a backup. West coasters can grab a Starbucks for their coffee break to join in the conversation. Further, on the day of the chat, another blog post will hail that day's themed event, reminding you of the time and hashtag.
  • Brands may choose to attend and discuss the theme as well, or may sponsor the event in order to take the chat to a more specific, brand-focused level. Jump into the conversation and meet some potential new customers or clients. Want to sponsor your own #PetBrandChat? It's affordable and simple to set this up. Email me at for details.

Unlike Event Barkers Twitter Parties, our #PetBrandChat is a tamer, discussion-driven and relationship-focused event. While there are no prizes or hoopla, there will be a brand representative available on sponsored chats, specifically to answer your questions and help you find the details you seek. This is a unique opportunity for Tweeps and brands alike to learn, in a one-on-one conversation, more about one another's needs, interests, priorities and more. Where else can you find this opportunity to chat directly--customer to brand?

Your questions will be directed to and answered by the company rep who joins us to man the official brand Twitter account. This handle will be introduced at the opening of the 30-minute event so that you'll know exactly who to ask your important questions.

Some #PetBrandChat events will be wholly sponsored and hosted by @EventBarkers, with our staff answering your questions and helping with your pet-related problems. Watch for these topics that will cover a wide variety of DIY pet subjects, sure to be helpful in your life with pets.

Watch for more this week to help you understand #PetBrandChat and the benefits to you and your pets. I'll be back soon with additional answers to the questions you may be asking yourself.

A word about etiquette for brands: Non-sponsoring brands will be held to a professional code of ethics, much like that which they will want for themselves when they sponsor a #PetBrandChat. The etiquette of a brand who joins as a guest will include a simple guideline to remember their place--no brand promo if you're not the sponsoring brand. No urls, just generic conversation with willing guests. Thank you!

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Carrie, with Tanner and Oliver said...

Do you have questions for the Rally team? Be sure to leave them here for us to include in the chat with Rallyin on April 10. Thanks for your particpation :)

Dawn said...

Sounds fun! :0)

Anonymous said...

This sounds like something I need to get into. Thanks for the information as always.

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